MOHAN
MARKETING.
I help businesses strengthen their digital presence through SEO, Google Ads, social media marketing, and conversion-focused strategies, backed by 2.2+ years of real-world experience in eCommerce and digital operations.
About Me
MARKETING WITH
PURPOSE.
I'm a Digital Marketing professional with a background in eCommerce operations and product optimization. I bring 2.2 years of experience working with TCS on the Macy's retail project, where I worked extensively with product listings, SEO optimization, catalog quality, and online retail operations.
My digital marketing journey started with hands-on experience in an MNC, where I gained practical exposure to digital operations, including eCommerce and SEO. That experience sparked my interest in digital marketing and encouraged me to explore the field more deeply. Since then, I have continuously developing my skills across SEO, Google Ads, social media marketing, and eCommerce marketing, building a broader understanding of digital marketing over time.
2.2+
Years Experience
99%
Listing Accuracy
Q1
Excellence Award
What I Do
Search & Paid Ads
Google Ads (PPC/SEM), keyword strategy, drive website traffic, campaign setup and optimization for maximum ROAS.
SEO & eCommerce
Product SEO, on-page optimization, Technical SEO, OFF-Page optimization, and search visibility.
Social Media Marketing
Platform strategy, lead generation, community engagement, and brand awareness campaigns.
Analytics & Tracking
Google Tag Manager setup, Google Search Console, Bing Webmaster, Campaign tracking, Excel-based performance reporting and analysis.
Expertise
DIGITAL MARKETING.
A structured overview of my digital marketing expertise, platforms, tracking systems, SEO capabilities, and campaign tools.
Search Engine Optimization
Improving search visibility, rankings, and organic performance.
Search Engine Marketing (SEM)
Paid search campaigns focused on traffic, leads, and conversions.
Online Reputation Management
Monitoring and protecting a brand's online reputation.
Website Handling
Managing website infrastructure and CMS-based development.
Social Media Marketing
Building visibility and engagement across social platforms.
Google Business Profile
Improving local visibility and managing customer interactions.
Google Tag Manager
Organizing and managing website tracking tags.
Content Marketing
Creating useful content to attract, engage, and convert audiences.
Email Marketing
Building automated email campaigns and improving engagement.
Tools & Systems
Platforms I Work With
A practical stack covering SEO, paid media, analytics, tracking, website management, research, design, and campaign execution.
Currently Exploring
Expanding my digital marketing skill set.
Work Experience
WHERE I'VE
WORKED.
Tata Consultancy Services
E-commerce Product Listing Specialist
Client: Macy's Inc. (Retail) · Chennai, India
Responsibilities
Managed end-to-end product listing lifecycle across Home, Toys, Textiles, and Food categories
Performed UPC mapping and validation to ensure accurate product identification
Optimized product attributes including titles, descriptions, specifications, and metadata for better categorization and SEO
Applied keyword-optimized titles, improved descriptions, and enhanced search visibility through SEO strategies
Handled image uploads and optimization (quality, format, relevance) to enhance user experience
Conducted product audits as per SOP and ensured data accuracy before publishing
Approved and published product listings while maintaining high quality standards
Managed high-volume SKU operations in a fast-paced environment
Used Jira for task tracking, issue resolution, and workflow management
Services
STAGES OF DIGITAL MARKETING.
Understanding client requirements, business goals, target audience, and digital marketing objectives to shape an effective strategy.
Deep-dive into competitor analysis, keyword research, current traffic data, and audience insights using Google tools and Excel reporting.
Building a cohesive digital marketing plan covering SEO roadmap, paid campaign structure, social media content calendar, and tracking setup.
Launching campaigns, publishing optimized content, setting up GTM tracking, and implementing on-page SEO improvements.
Continuous A/B testing, bid adjustments, content updates, and performance monitoring to improve ROI and reduce wasted spend.
Detailed monthly performance reports with insights, metrics, and next-step recommendations to guide the next campaign cycle.
Impact
RESULTS THAT
MATTER.
99%
Listing Accuracy
Maintained near-perfect accuracy in high-volume product listing operations
20%
Backlog Reduction
Reduced listing exception backlog through systematic issue resolution
2.2+
Years Experience
Professional experience in eCommerce operations and digital marketing
Q1
Excellence Award
"Excellence Best Employee Award" received in the first quarter at TCS
Certifications
Full Stack Digital Marketing
Simplified E-Learning, Bangalore
2026Google Ads Search Certification
Education
B.Com — Commerce
Prince Shri Venkateshwara Arts & Science College, Chennai
Graduated April 2023Portfolio
SELECTED
WORKS.
Case Study — eCommerce
Macy's Product Listing Optimization
Led end-to-end product listing lifecycle management across Home, Toys, Textiles, and Food categories at Macy's via TCS. Improved listing accuracy to ~99% and reduced exception backlog by ~20% through systematic auditing and SEO-driven optimization.
Let's Connect
LET'S BUILD
SOMETHING
DIGITAL.
Have a project, opportunity, or collaboration in mind? I'm actively looking for digital marketing roles and freelance opportunities. Let's talk.
© 2026 Mohan M. All rights reserved.